published 12 Jun 2012
Sweden Twitter Experiment Goes Painfully Awry
by Stephanie Haberman
on mashable.com
The Swedish government has been handing over the @sweden Twitter account to a different citizen each week, and this week's owner is steering the car right off a social media cliff. The project began in December, but an article in The New York Times ...
Relayed by ...
Pete Cashmore
Stephanie Haberman
Eva-Maria Glenz
TribalCafe
Craig Kanalley
Tamar UK
Colin Wright
Lance Ulanoff
Pete Cashmore
Shireen Mitchell
Del Williams
Gabe ZichermannOther points of view ...
by Charlotte Henry
on wallblog.co.uk
Sweden faces outrage after Nazi tweets result from Twitter experiment
How do you change the perception of your country using social media? It was a question that the Swedish tourist board asked itself and its solution was the @sweden project.It took the brave step of turning its official twitter account overto a ...
by cecilyk
on blogs.babble.com
Sweden’s HUGE Twitter Fail (And Why You Don’t Hand Over Access To Your Account)
This story is going to make a hell of a case study about social media experiments failing! Apparently, a few months back Swedens Tourism office decided that a great way to promote Sweden to English-speaking potential visitors was to allow us all to ...
by John Terrill
on sbx.speakerboxpr.com
When Twitter Attacks: The @sweden Meltdown
Social media can be used for good or evil, but either way, the consequences of every statement made via a social platform are archived forever by the collective hivemind of the Internet. Sometimes this is goodand sometimes its not so good. Sweden ...
